The blog

Notes from the rebuild.

What we look for in a small-business website, how we build a new one, and what we learn along the way. One post a week.

What we see

Your Google reviews are great. Your website doesn't mention them.

Many of the businesses we look at have years of glowing Google reviews and a website that never mentions a single one. It's the easiest thing to fix.

November 11, 2026 · 2 min read
How we work

Why we build three versions of your site instead of one

Most owners know their website is dated but can't picture what better looks like. Three finished versions turn a vague worry into a simple choice.

November 4, 2026 · 3 min read
Our story

Three eras of building websites, and why I went back to plain HTML

I've built small websites by hand, then on WordPress, and now with AI. The newest way looks a lot like the oldest one, minus the hard part.

October 28, 2026 · 3 min read

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